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Because This is Such a Cool Idea . . .

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I don't know exactly how this could be applied to senior living, but it is such a cool thing Coke did to help college freshman break the ice that it seems the idea should inspire something. Sure it's a gimmick and must have been an expensive one at that,  Yet, it made me smile because it actually got scared to death freshmen young people meet someone new in a fun nonthreatening way. In my view the care, shelter and food provided by senior living communities should be seen as a utilitarian launch pad that allows senior communities to do the important interpersonal, life giving and life affirming stuff. There needs to be some way we can be this creative to create amazing opportunities for seniors, families and friends to have great and growing interpersonal relationships.  

Steve Moran


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