By Steve Moran
Maybe you have already seen this video but I am betting not, since it only has 116,000 views on YouTube. If you haven’t seen it yet, this is a must watch. If you have seen it, it is worth watching again.
By the time I finished watching this video I had the following reactions:
Caregiving is a beautiful, loving, honorable thing to do.
There was no glossing over the impacts of age and yet it comes across as a beautiful wonderful thing.
I found myself wanting to go buy one of those razors and then find an old man to go shave.
Then I started thinking about Senior Living:
We have this tendency to make senior living look vibrant and younger than is truth.
We tend to focus on the care and safety parts without somehow making the whole thing glorious and dignified . . . and a fine, fine thing.
Watching that story also made me think “I wish I could be that kind of caregiver to my parents and, if I couldn’t, that I would be delighted to have a senior living community that cared like that, providing housing and care to my mom or dad.
I believe if we could tell stories like this, either individual organizations or the industry as a whole, we would go a long way toward helping love and respect senior living.