Learn why digital marketing is necessary, now more than ever.
By Susan Saldibar
Marketing has changed. Dramatically. And, in an industry focused 100% on providing person-to-person services, marketers are wearing more hats than ever before. Building your brand, competing against new communities opening down the street, and crafting your story so that it resonates beyond your four walls is a full time job.
So the idea of plunging into “digital marketing” may not be a welcome one for you and your marketing team. But digital marketing is necessary, now more than ever. Here’s why:
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Your clients are searching online for senior care.
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Third party vendors such as A Place for Mom or Caring.com might seem great, but you are competing with lots of others; it’s hard to stand out and you’re likely paying more than you need to for each move-in.
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You need to support the efforts of your sales team with leads that are already qualified.
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Your competitors, especially newer communities, are already using it.
G5, a Senior Housing Forum partner, is one of the industry’s leading experts in digital marketing. And they’ve put together a comprehensive working checklist for those marketers who are wearing way too many hats with zero time on hand to start mapping out a digital marketing strategy. Sound familiar?
The checklist organizes all the digital marketing components into an easy “check the boxes” format. Just a small taste of the areas covered:
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Optimizing for the mobile user (not just layout!)
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Telling your story for a digital world
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Responding to online inquiries
There is much, much more, and you can find out yourself. G5’s checklist is free and you can download it here.
Print it off and find out where you stand with your current digital marketing efforts. Or use it to get your marketing team started with a digital program. Reach out for help if you need it. But don’t let another month, or another year slide by without doing something. Digital marketing is here to stay. Now is the time to take advantage of it.
